Date
2021

Construction Date
2021

Area
Construction Area: 158 Sqm

Team
José Martinez | Inês Mota

Photography
FG + SG | Fernando Guerra

Description
The project is based on a new market positioning for BMCar and BMW. More than exhibiting and selling cars, it is intended to promote social encounters, cultivate dreams and record moments in memories.The entire commercial relationship is rethought and redesigned, in a process that essentially aims to stimulate knowledge, completely forgetting the classic approaches towards customers. 
More than selling a car, it is intended to welcome and make known the BMCar and BMW universe. The concept was conceived as "The House" that welcomes the BMW world, a place with a coherent design, based on a unique gesture, which only intended to highlight the vehicles and the experiences within.
A space with walls, ceiling and floor that follow the same materiality - cream microcement marked by a rhytm of solid planes that define recesses which received exibitors and is punctuated by three Louis Poulsen lamps that stand out as references while highlighting the vehicles displayed.